His YouTube channel, initially just a log of his guiding trips, exploded because of a single video titled "Brother Musang VS Raksasa Sungai Lembing" (Brother Musang VS The Monster of Sungai Lembing). In the video, after a three-hour silent hike, he hooked into a Snakehead so large that it pulled his small boat for half a kilometer. The rod bent to an impossible angle. The drag screamed like a dying animal. When he finally landed the fish, it was longer than his torso.

: The term is also linked to video insights and "skeleton streaming" content found on social media platforms like

The flavor of Musang King is complex:

directed by Jack Neo, or to general cultural associations with the (palm civet) in Southeast Asia. The King of Musang King " (2023 Film)